The mcdonaldization of society summary

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Due to the small size of the sample this process was executed without the aid of qualitative analysis computer software such as NUDIST.

From 25 interviews with community gardeners from Central City a pseudonym for a New Jersey city Curran found that the most frequently mentioned benefits were psychological and personal. Shmelzkopf goes a little further by providing some insight into the community garden 'politics' of land tenure at the municipal level.

The respondents' subjective estimates of the food cooked and processed at home revealed that only one respondent processed 5 per cent of food consumed at home, while three processed between 40 and 50 The mcdonaldization of society summary cent of their food. On the other hand Susan saw that City Farm had limited capacity to meet all people's needs while at the same time working on the primary task which is to work towards ecologically sustainable food production.

However, despite its emotive dimensions, 'community' is also an important notion within the gardeners' representational or ideological frameworks. Notably, participation in community gardening was deemed to counteract alienation and isolation from others by providing a sense of existential meaning or purpose.

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Some people had trouble with the notion that they [agreements] should be written down Basic descriptive statistics used in this thesis consisted of percentages. However, he places the individual perception of benefits within the context of the organisational culture and the cultural meanings of community gardening.

Zones of use are basic to conservation of energy and on site" Mollison The first part focuses on the protagonist Martha Cochrane and her childhood memories.

Nevertheless, sociological attention to consumption on its own merit is only recent. Furthermore, the smallness of the sample made it necessary to collapse some personal characteristic data to preserve anonymity.

Efficiency - The optimum method of completing a task. Yet such 'indifference' to ideologies or utopias should not be dismissed as anomalous, especially given the blurred boundaries between the gardeners' roles as 'gardener' and 'organiser', and the apparent contradiction between their non-ideological stance and their involvement in non-party political activism.

At the same time, this approach rests on a particular temporality and directionality that presumes rationalization as its inevitable endpoint. What you get with "McDonaldization" is a study that is wholly accessible, contributing both to its success and its greatest faults.


Despite this low involvement with other gardeners, all respondents were members of at least one cultural or community organisation, such as local choirs, local welfare groups, parents' groups, environmental organisations, residential action groups, ethnic clubs and amateur or hobby groups.

I feel that this was done intentionally as to not complicate the points outlined in the introduction, which often bleed into each other indistinguishably. Evidently individual gardeners benefited from the consumption of City Farm produced food, however minimally, and, as they reported, from gaining new skills and knowledge, and improving their physical and mental well-being.

Courses begin and end at the same time on the same predetermined days and last for a specific amount of weeks. In many cases, commodities that have undergone bricolage often develop political meanings.

This situation is perhaps a particular instance of the contradictory position in which people in their roles as consumers and producers are unwittingly placed. Participant observation was appropriate for two main reasons. Equality and co-operation, the result of group participation, were spatially crystallised in the integration of common areas within the garden plots, while rules, at times informal at smaller sites, and more explicit at larger sites, were generally concerned with appropriate organic gardening techniques.

Firstly, it provides specific information about the gardeners' activities that could not have been collected by other methods. This process, together with my theoretical focus, allowed me to establish the general orientation of the structured interview.

The respondents' food shopping practices were motivated by both self-reliance and ethical concerns and by financial considerations and shopping practicalities. Similarly Lyneham replied that one of the positive aspects of City Farm was that there were "no sets of rules, or ideologies or politics or religion or anything.

Advertising changes with the consumer in order to keep up with their target, identifying their needs and their associations of brands and products before the viewer is consciously aware.

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Jamison argues that the different cultural meanings attributed to community gardening by these two groups influence resource mobilisation, the community gardens' social and organisational structures, and spatial layout of community gardens.

An increasing mass of exotic imports as well as domestic manufactures had to be consumed by the same number of people who had been consuming far less than was becoming necessary.

McDonaldization is a reconceptualization of rationalization, or moving from traditional to rational modes of thought, and scientific management. Thus, the structured interview was chosen as the principal method for data gathering.

The result is an efficient, logical sequence of methods that can be completed the same way every time to produce the desired outcome.

The interviews were structured to the extent that they focused on particular issues, such as consumption practices and the social and ethical dimensions of community gardening, but the open questions and 'funnelling' allowed sufficient scope for the interviewer and the respondent to explore significant experiences in community gardening.

Thus, while better accessibility to mass consumables may afford a modicum of egalitarianism, consumables may ultimately be used as 'symbolic capital' to draw distinctions, not only between economic classes, but also between social and cultural groups Bourdieu In fact, while all respondents gave their time and provided materials to City Farm at their personal expense, City Farm food consumption did not notably supplement most gardeners' Emanuele John Gelsi, B.A.

(JCU), (JCU) [email protected] March A thesis is submitted in partial fulfilment of the requirements for the Degree of Master of Social Planning and Development in the Department of Sociology and Anthropology at The University of Queensland.

England, England is a satirical postmodern novel by Julian Barnes, published and shortlisted for the Booker Prize in While researchers have also pointed out the novel's characteristic dystopian and farcical elements, Barnes himself described the novel as a 'semi-farce'.

England, England broaches the idea of replicating England in a theme park on the Isle of Wight. Consumerism is a social and economic order that encourages the acquisition of goods and services in ever-increasing amounts.

With the industrial revolution, but particularly in the 20th century, mass production led to an economic crisis: there was overproduction — the supply of goods would grow beyond consumer demand, and so manufacturers turned to planned obsolescence and advertising to. The McDonaldization of Society is a book by sociologist George Ritzer.

Ritzer suggests that in the later part of the 20th century the socially-structured form of the fast-food restaurant has become the organizational force representing and extending the process of rationalization into the realm of everyday interaction and individual published: Go to Some Questions about the Ten-Hour Week Some Questions about the Ten-Hour Week.

I have posted at EconoSpeak a transcript of the conversation on SCORAI about my blog post on the IPCC report and the Ten Hour week. McDonaldization refers to the idea that society is adopting many of the processes used by fast food restaurants.

The trend, identified by George Ritzer in his book The McDonaldization of Society.

The mcdonaldization of society summary
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